Leonard Zell - Professional Jewelry Sales Training
 

Increase Sales with Professional Jewelry Sales Training

Leonard Zell, with more than 35 years' experience in fine jewelry retailing, is the recognized authority in jewelry sales training. Creative selling is his specialty. He will teach your staff to:

  • Greet  customers in a way that will put them in a buying mood
  • Introduce themselves and remember their customer's name even weeks later
  • Create add-on sales especially after a very expensive diamond sale 
  • Create large diamond sales by not prejudging customers
  • Create sales from customers , "Just looking."
  • Sell to their customer's emotions and increase their desire to buy
  • Selling to young couples not just her engagement ring, but in addition both diamond wedding rings, their wedding gifts to each other and the bridesmaids and usher gifts!
  • Close sales they thought were never possible
  • Call their customers for future occasions and special events

For additional sales techniques go to Leonard's sales manual's table of contents.

And is the expert on these challenging remarks...

  • "No thanks, I'm just looking."
  • "This is the first store we have been to.  Can we have your card?"
  • "I'll have to ask my husband."
  • "Is this all you have?"
  •  "You have to give me a better price than that."
  • "I saw this one carat FVVS diamond on the Internet .  How much is yours?"

Do you know how to close on a customer's impulse?

To Contact Leonard:
Call 1-800-642-7355
or click here to e-mail Leonard Zell





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