The 10 commandments of professional selling
Your Smile, your most powerful selling tool
Your body language, how it can turn a customer on or off
How to handle "just lookers" and make a sale
Introducing yourself and remembering your customer’s name
The fine art of implying or how less is more
10 ways to Gain your customer’s trust
Staging diamonds for drama, setting the stage and creating desire
Acknowledging a second customer without losing the first one
Affirmative selling, it’s better and faster than aggressive selling
Sell with your eyes and control the sale
Sell with security, Leonard quotes an ex armed robber
Creating a customer clientele book and increase your sales 100%!
How to have a successful remount event
Creating large sales from appraisals
Creating diamond sales from jewelry repairs
Creating sales from watch repairs & batteries
Creating sales from layaways
Creating add-on sales, it’s easier than the first sale
The fine art of listening, learn to be an expert listener
Romancing the sale, creating desire and motivate your customer to buy
Selling brilliance and the sizzle of diamonds
Selling customers who want a particular diamond grade
Selling with GIA knowledge and avoiding the technical trap
Avoid prejudging customers and sell more expensive jewelry
Selling from complaints, one of the easiest creative sales
Selling from challenging remarks, "I can get this for less"...and others
The turn-over and the take-over of a sale
10 different ways of closing sales fast
5 last resort or ace in the hole closes
Selling from returns and how to avoid them
Showing up your competition
Implementing sales training in your store
Role playing without intimidation and having everyone enjoy it
